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Why Networking is a Must for Young Professionals Networking is key if you want to move up. You get to connect with industry leaders, peers and potential mentors. In today’s job market having a strong professional network can open up new job opportunities, collaborations and career growth. Virtual networking events are becoming more and more…

1. Embrace new technology Adopt cashless payment systems In the evolving landscape of event management, adopting cashless payment systems has become essential. These systems not only streamline transactions but also enhance the overall attendee experience by reducing wait times and minimizing the risk of theft. Event professionals are increasingly turning to digital wallets and contactless…

Start early with the event budget One of the most effective ways to reduce an event's budget is to start planning early. By initiating the budget planning process well in advance, you allow yourself ample time to identify potential cost-saving opportunities. Early planning also enables you to establish a clear communication plan for both internal…

1. Preparing Your Spirit 1.1 Reflect on the Past Year Understanding personal growth is crucial as you reflect on the past year. By examining your achievements and challenges, you can celebrate how far you've come and identify valuable lessons learned. This reflection helps you align with your values and priorities, ensuring that your goals resonate…

Why Educational Tracks Matter Educational tracks in conferences are key to getting the most out of the event. They provide a framework for learning and professional development so you can focus on what matters to you. By following a track you can manage your time and resources better and get the most out of the…

1. Offer co-branded marketing opportunities 1.1. Joint social media campaigns One effective way to make your sponsors part of the event is through joint social media campaigns . By collaborating on social media, both the event and the sponsor can benefit from increased brand awareness . This can be achieved by sharing posts, stories, and…

1. Ambient lighting 1.1 Mood lighting Creating the right ambiance is crucial for any event. Ambient lighting plays a significant role in setting the mood. Use soft lights such as string lights, dimmed table lamps, or hanging lanterns to create a cozy atmosphere. Avoid bright lights that can cause headaches and discomfort among your guests….

1. Simplify the Registration Process 1.1. Use Multi-Step Forms One effective way to simplify the registration process is by using multi-step forms. This approach breaks down the registration into smaller, more manageable sections, making it less overwhelming for users. By presenting information in chunks, you can guide registrants through the process step-by-step, reducing the likelihood…

Pumpkin Carving Contests Materials and setup Organizing a pumpkin carving contest can be a delightful way to engage participants of all ages. To start, gather essential materials such as pumpkins, carving kits, stencils, and markers. Ensure you have enough tables and chairs to accommodate all participants comfortably. Setting up a designated area with proper lighting…

Digital Business Cards Digital business cards are the future of networking. The COVID-19 pandemic and lockdowns in 2020 accelerated the adoption of digital business cards. These modern replacements for traditional business cards are a contactless and seamless way to share your details. As we get used to the new normal, digital business cards are a…

1. The importance of in-person events The events industry faced significant challenges in 2020 and a large part of 2021 due to the pandemic. Adaptation to new ways of bringing people together was necessary, with varying degrees of success. However, the intrinsic value of in-person events remains significant. With the availability of vaccines and booster…

Call for Papers Overview Call for Papers (CFPs) are a staple of the academic and professional world, inviting experts to submit their research and ideas for conferences and publications. Traditionally CFPs follow a timeline of 6-9 months. This gives the organizers time to review submissions, select speakers and plan the event. But the COVID-19 pandemic…

Why Virtual Event Feedback Matters Getting feedback from virtual events is key to understanding what participants thought and felt. As we move to virtual events, getting feedback becomes even more important to ensure the event is successful and to make informed decisions for future events. Participant feedback gives you valuable insights to improve the overall…

1. Essential Clauses in Speaker Agreements Include a cancellation clause When drafting a speaker agreement, it is crucial to include a cancellation clause. This clause should clearly outline the terms under which either party can cancel the agreement. It should specify the notice period required for cancellation and any penalties or fees associated with it….

What are Event Communities ? Event communities are online spaces where event participants can connect, share and build relationships before, during and after the event. They are the hub of engagement where attendees can network, discuss topics of interest and access event content. They are key to feeling part of the community and continuity. For…

Understanding Event Management Software Definition and Scope Event management software is a comprehensive tool designed to streamline the planning, execution, and analysis of events. It encompasses a wide range of functionalities, from budgeting and registration to marketing and post-event feedback. The scope of this software extends to various types of events, including conferences, trade shows,…

Why Volunteer Management ? Volunteer management is key to a successful event. It’s about organizing, coordinating and overseeing volunteers so they can contribute to the event. The purpose of volunteer management is to create an environment where volunteers can do their job, feel valued and achieve a sense of accomplishment. Volunteer management not only enhances…

Understanding the Importance of a Value Proposition Defining a Value Proposition A value proposition is a clear statement that explains how your product or service solves a problem, delivers specific benefits, and tells the ideal customer why they should choose you over the competition. In the context of virtual events, it is crucial to articulate…

Understanding influencer marketing What is influencer marketing? Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media platforms. These influencers can sway the purchasing decisions of their audience due to their authority, knowledge, or relationship with their followers. By leveraging the reach and trust of influencers, brands…

1. Delta Hotels by Marriott Location and Accessibility Delta Hotels by Marriott is strategically located in various prime locations across Canada, making it easily accessible for both local and international attendees. The hotels are often situated near major transportation hubs, ensuring that guests can reach the venue without any hassle. Additionally, ample parking space is…

Room Drops Room drops, or gifts in your attendees’ rooms, are a lovely way to add to the overall experience of an event. These are a warm welcome and a thank you, making attendees feel special and valued. The problem is how to choose room drops that are memorable and budget friendly. By choosing the…

About Cynthia Osepchuk Cynthia is the first up in the “Beyond the Booth” series, a new feature that showcases the best of the best in the events industry. Cynthia’s journey into events started at a young age, planning dinner parties with her mom. That early interest was fostered through student council in high school and…

Understanding Hybrid Events What is a Hybrid Event? A hybrid event is a blend of in-person and virtual experiences, designed to engage both physical and remote audiences. This format allows event organizers to reach a broader audience by combining the best aspects of traditional and digital events. In 2021, the concept of hybrid events has…

Welcome message As the year winds down, it’s time to reflect and celebrate. Richard Epley, CEO at Auto Financial Group and Marcelle Hope Epley, President & CEO of the Long Beach Community Foundation are sending out holiday wishes on LinkedIn. Their posts are getting likes and comments. These are more than just holiday greetings, they’re…