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Understanding influencer marketing What is influencer marketing? Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media platforms. These influencers can sway the purchasing decisions of their audience due to their authority, knowledge, or relationship with their followers. By leveraging the reach and trust of influencers, brands…

1. Use interactive content Incorporating interactive content into your virtual event is essential for keeping participants engaged. One effective way to do this is by including engaging games. These games can be tailored to the event's theme and can serve as icebreakers or energizers, helping to create a lively atmosphere. Participants are more likely to…

Importance of a positive waiting experience Why waiting experience matters The waiting experience at events can significantly influence attendees' overall satisfaction. A well-managed waiting period can set a positive tone for the entire event, making guests feel valued and respected. On the other hand, a poorly managed waiting experience can lead to frustration and dissatisfaction,…

1. Personalized Thank You Notes Personalization Sending personalized thank-you notes is a powerful way to express your gratitude to sponsors and partners. By addressing them by name and mentioning specific contributions they made to the event, you show that their support was noticed and valued. This personal touch can strengthen your relationship and encourage future…

1. Introduction 1.1 The Return of In-Person Events The COVID-19 pandemic has significantly altered the way we conduct business and social interactions. With the world gradually reopening, there is a palpable excitement about the return of in-person events. Despite the successful shift to virtual business operations, the inherent social nature of human beings drives a…

Overview of Eply Gaming Virtual Venue What is Eply Gaming Virtual Venue? Eply Gaming Virtual Venue™ is a cutting-edge platform launched on October 14, 2020, by Eply Gaming, a MemberClicks company. This platform is designed to provide an enhanced solution for online event management, catering to the needs of professional associations, trade associations, chambers of…

Introduction The Importance of Email Marketing for Events Email marketing is a crucial tool for promoting events. It allows organizers to reach a targeted audience, build anticipation, and ensure high attendance rates. By using email marketing, event planners can communicate directly with potential attendees, providing them with essential information and updates. This direct line of…

Introduction Importance of Event Confirmation Emails Event confirmation emails are a crucial part of the event planning process. They serve as a formal acknowledgment of a participant's registration and provide essential details about the event. These emails help to build anticipation and ensure that attendees have all the information they need to participate fully. Without…

1. Determine your costs 1.1 Consider your expenses When planning a virtual event, it's crucial to map out all anticipated expenses. Unlike in-person events, virtual events typically incur fewer costs since there are no venue fees, catering, or printed materials. However, you must consider technological costs such as platform fees, software licenses, and potential high-profile…

Introduction What is a Rebrand? A rebrand is a comprehensive process where a company changes its corporate image, including its name, logo, design, and overall brand identity. This transformation aims to create a new perception among consumers, stakeholders, and the market. A rebrand can involve minor adjustments or a complete overhaul, depending on the company's…

Introduction The Importance of Room Layouts When planning an event, the room layout is a crucial element that can significantly impact the overall experience. A well-thought-out layout not only enhances the aesthetic appeal but also ensures that the event runs smoothly. The arrangement of tables, chairs, and other elements can influence how attendees interact, move,…

Understanding the Importance of Event Sponsorship Financial Support Event sponsorship provides crucial financial support that can significantly enhance the quality and scale of your event. Sponsors contribute funds that can be used to cover various expenses, from venue costs to marketing efforts. This financial backing allows event organizers to focus on creating a memorable experience…

Define your event brand and objectives Establish your event's vision To successfully sell event sponsorships, it's crucial to first establish a clear vision for your event. This vision should encapsulate the core values and goals of the event, providing a strong foundation upon which all other planning can be built. A well-defined vision helps potential…

Introduction Overview of Social Media Algorithms In the ever-evolving landscape of social media, understanding the intricacies of social media algorithms is crucial. These algorithms determine the visibility and reach of your posts, making it essential to grasp how they function. By mastering these algorithms, you can significantly enhance your social media strategy and maximize the…

Introduction Importance of holiday events at the workplace Holiday events at the workplace play a crucial role in fostering a sense of community and belonging among employees. These events provide an opportunity for team members to bond outside of their usual work environment, creating a more relaxed and enjoyable atmosphere. By celebrating together, employees can…

1. Introduction 1.1. Background on the New Events Normal The events industry has undergone a significant transformation due to the impact of COVID-19. The pandemic led to widespread cancellations, a shift to virtual events, and a reduction in staffing. As the Delta Variant continues to create uncertainty, event professionals are faced with the challenge of…

Research key details of the conference Event overview When preparing to justify the cost of attending a conference, it is crucial to start with a comprehensive event overview. This includes gathering information about the number of attendees from the previous year, the types of attendees (such as their industries and job titles), and the overall…

1. Overview of Top Webinars The year 2021 saw a significant shift in how events and presentations were conducted, with most transitioning to a virtual format due to the ongoing pandemic. This shift highlighted the importance of webinars as a key medium for knowledge sharing and professional development. In this article, we will explore some…

Introduction Contextualization Events have become a cornerstone in the realm of marketing, offering a unique platform for brands to engage directly with their audience. They are not just gatherings but strategic tools that require meticulous planning and execution. The complexity of organizing an event stems from the need for cross-team collaboration and contributions from multiple…

1. Event dates Importance of clear dates One of the most critical pieces of information on your event website is the event dates. Clear and prominently displayed dates ensure that potential attendees can easily mark their calendars and plan their schedules accordingly. Without this information, you risk losing potential participants who might be interested but…

1. Understand your audience 1.1 Identify your target audience To plan a successful virtual event, it is crucial to first identify your target audience. Understanding the general psychology of your audience will help you tailor the event to their preferences. Assess their inclination to participate in virtual events and their level of technological competence. This…

Introduction Overview of the webinar The webinar « Association Event Trends for 2021 » was presented by Rich Vallaster, Director of Client Relations at Personify and known as the « Tradeshow Wonk ». The session aimed to provide an in-depth understanding of the latest data on member preferences and how to effectively engage them through events in 2021. Rich…

Understanding the Situation When managing an unsatisfied event sponsor, the first step is to thoroughly understand the situation. This involves identifying the root cause of their dissatisfaction and gathering feedback from all parties involved. By doing so, you can assess the impact on future events and take appropriate actions to prevent similar issues from arising….