Choosing Event Management Software for 2021: 3 Questions to Ask

The Growth of the Event Management Software Industry

Industry Trends and Market Overview

The event management software industry has seen significant growth in recent years, driven by the increasing demand for streamlined event planning and execution. With the rise of virtual and hybrid events, the need for robust software solutions has never been greater. Companies are looking for tools that can handle everything from event registration to live streaming, ensuring a seamless experience for both organizers and attendees.

One of the key trends in the market is the integration of advanced technologies such as AI and machine learning. These technologies are being used to enhance audience engagement, improve event marketing strategies, and provide real-time analytics. Additionally, the focus on security and compliance has become paramount, with software providers offering features that ensure data protection and regulatory adherence.

Key Players and Innovations

The event management software landscape is populated by several key players who are driving innovation in the industry. Companies like Klik Experiential & Smart Badge are revolutionizing the way events are experienced with their smart badge technology. This innovation not only enhances attendee engagement but also provides valuable data insights for organizers.

Other notable players include those offering comprehensive enterprise event software capabilities, event lead capture apps, and mobile event apps. These solutions are designed to cater to various event formats, including in-person, virtual, and hybrid events. The ability to manage room blocks, facilitate event networking, and provide onsite software and wearables are some of the standout features that these companies bring to the table.

Future Predictions and Opportunities

Looking ahead, the event management software industry is poised for continued growth and innovation. One of the future predictions is the increased adoption of AI-driven solutions that can provide personalized experiences for attendees. This includes everything from tailored content recommendations to automated networking opportunities.

Another area of opportunity lies in the expansion of event live streaming capabilities. As more events move to virtual and hybrid formats, the demand for high-quality, reliable streaming solutions will continue to rise. Additionally, the focus on sustainability and eco-friendly practices is expected to influence the development of new features and functionalities in event management software.

Key Considerations When Choosing Event Management Software

Understanding Your Event Needs

Before selecting an event management software, it's crucial to understand your specific event needs. Are you organizing a large conference, a field marketing event, or an internal corporate meeting? Each type of event has unique requirements, and the software you choose should be able to cater to those needs effectively.

Consider the format of your event as well. Whether it's an in-person, virtual, or hybrid event, the software should offer the necessary tools to manage and execute it seamlessly. For instance, virtual events may require robust live streaming capabilities, while in-person events might need efficient room block management and onsite software solutions.

Evaluating Software Features and Capabilities

When evaluating event management software, it's essential to look at the features and capabilities it offers. Key features to consider include event registration software, audience engagement tools, and event marketing functionalities. Additionally, the software should provide comprehensive solutions for sponsors and exhibitors, ensuring they can maximize their participation and ROI.

Another critical aspect is the availability of a mobile event app. In today's digital age, attendees expect to have access to event information and updates on their mobile devices. A well-designed mobile app can enhance the overall event experience and keep attendees engaged throughout the event.

Assessing Integration and Compatibility

Integration and compatibility are vital factors to consider when choosing event management software. The software should seamlessly integrate with your existing systems and tools, such as CRM platforms, marketing automation software, and social media channels. This ensures a smooth flow of data and enhances the overall efficiency of your event management process.

Additionally, it's important to assess the software's compatibility with various devices and operating systems. Attendees will be accessing the event platform from different devices, so the software should be optimized for both desktop and mobile use. Ensuring compatibility will help provide a consistent and user-friendly experience for all participants.

Top 3 Questions to Ask When Choosing Event Management Software

1. What are the weak points in your solution compared to the competition?

Understanding the limitations of a software solution is just as important as knowing its strengths. By asking about the weak points, you can get a clearer picture of what challenges you might face and how they compare to other options in the market. This information can help you make a more informed decision and choose a solution that best fits your needs.

It's also beneficial to ask for customer stories or case studies that highlight both the strengths and weaknesses of the software. This can provide real-world insights into how the software performs in different scenarios and help you gauge its overall effectiveness.

2. Can I monitor event registration and campaign performance in real time?

Real-time monitoring of event registration and campaign performance is crucial for making data-driven decisions. The ability to track these metrics in real time allows you to make necessary adjustments on the fly, ensuring the success of your event. Look for software that offers comprehensive analytics and reporting features, enabling you to monitor key performance indicators (KPIs) and measure the ROI of your event.

Additionally, real-time monitoring can help you identify trends and patterns, providing valuable insights into attendee behavior and preferences. This information can be used to enhance future events and improve overall event strategy.

3. Can you show me examples of event websites built on your platform without the help of designers or developers?

One of the key benefits of modern event management software is the ability to create professional-looking event websites without the need for designers or developers. By asking for examples of event websites built on the platform, you can assess the ease of use and flexibility of the software. This can help you determine whether the software is user-friendly and capable of meeting your design and branding requirements.

Moreover, seeing real-world examples can give you a better understanding of the customization options available and how the software can be tailored to fit your specific needs. This can be a deciding factor in choosing a solution that aligns with your event goals and objectives.