It’s almost a wrap on 2020! And while most of us are ready to say goodbye, we thought it’d be fun (and, potentially helpful) to share our most-read blog posts of the year.
Whether you’re an avid reader, a new subscriber, or somewhere in between, here are the five posts all event planners should catch up on:
Event Committees: 5 Types and Their Duties
Planning a large conference or company event is a huge task to take on and will almost always need more than one person planning. So, how do you manage it in an organized way?
Using committees is a great way to delegate tasks when things start to become more overwhelming. Planning an event goes much more smoothly with a proper team in place and this basic framework can be applied to any kind of event, no matter the size or budget. Review this post for different types of committees to try!
Email marketing is crucial for events. It’s an effective, low-cost way to drive attendance, the best way to keep in touch with attendees pre- and post-event, and helps build an audience for promoting future events.
Start 2021 on the right foot by dusting off your event’s email program using the tips in this post! It even includes several templates you can build off of.
What Should I Include on My Online Event Registration Form?
Your online event registration form can make or break the success of your event in a lot of unexpected ways! It’s all about finding a balance between asking for information you need, without being overwhelming and risking losing a potential registrant — and testing everything!
Use the seven steps in this post to ensure you’re thinking through the most important items when building your events’ online registration forms.
6 Steps to Successful Virtual Event Planning
It wouldn’t be an event planning blog in 2020 without a virtual events-related post breaking the top five. And, many event planners will still be hosting online experiences for the better part of 2021. (And perhaps beyond, as hybrid events become more commonplace.)
This comprehensive post discusses the ins and outs of hosting a virtual event, and our six recommended steps for launching your planning process. If you didn’t host a virtual event in 2020, this is a great place to start!
How to Deliver the Best Online Event Sponsorship Packages
If you have produced a virtual event, you know that sponsorship representation is a little different in an online environment. That’s not to say it’s any less valuable, but there is a lot of new (possibly uncharted) territory to learn.
Need a little guidance? This post is for you! In it, you’ll learn the five online event sponsorship offerings we recommend building into your packages, as well as some tips for how to sell virtual event sponsorships.
We’ll be continuing with our weekly blogs in 2021, be sure to subscribe below so you don’t miss a post!